NOVA by Headway
NOVA by Headway
Product Design for Web3 investment mobile app from scratch
Product Design for Web3 investment mobile app from scratch
🔍 About the Project: NOVA by Headway allows users to invest in high-end properties in Dubai easily and transparently. The blockchain-powered platform merges TradFi (traditional finance) and DeFi (decentralized finance) principles.
🎯 Goal: to build an MVP, including a mobile app, website, and new brand identity as a sub-brand of Headway company. Post-MVP, the ReactJS mobile app will evolve into a cross-platform web app.
🕵️♀️ My role: Lead Product Designer, UX Researcher, Design System Architect, Art Director. Worked closely with the Product Owner and stakeholders for building design strategy and product evolution.
📝 My responsibilities: market analysis and UX research, mobile app UI design, wireframing and userflows, interactive prototypes, building a design system, website design, design development quality control, branding phylosophy concept.
🌟 Team: 4 engineers, 1 QA, 1 PM, 1 business analyst, 1 graphic designer, 1 motion designer, product owner, local stakeholders. Marketing and User Support teams also involved.
🔍 About the Project: NOVA by Headway allows users to invest in high-end properties in Dubai easily and transparently. The blockchain-powered platform merges TradFi (traditional finance) and DeFi (decentralized finance) principles.
🎯 Goal: to build an MVP, including a mobile app, website, and new brand identity as a sub-brand of Headway company. Post-MVP, the ReactJS mobile app will evolve into a cross-platform web app.
🕵️♀️ My role: Lead Product Designer, UX Researcher, Design System Architect, Art Director. Worked closely with the Product Owner and stakeholders for building design strategy and product evolution.
📝 My responsibilities: market analysis and UX research, mobile app UI design, wireframing and userflows, interactive prototypes, building a design system, website design, design development quality control, branding phylosophy concept.
🌟 Team: 4 engineers, 1 QA, 1 PM, 1 business analyst, 1 graphic designer, 1 motion designer, product owner, local stakeholders. Marketing and User Support teams also involved.
Case contents
Case contents
This case outlines the methods and processes I established for directing the mobile app design within limited resources, while planning for future product evolution.
This case outlines the methods and processes I established for directing the mobile app design within limited resources, while planning for future product evolution.
More case studies about NOVA:
1/5 Market research analysis
1/5 Market research analysis
Business idea
Business idea
Emerging markets in Asia and Africa are experiencing a real estate boom driven by economic growth, but face challenges like limited accessibility, regulatory issues, and luck of market transparency.
NOVA leverages real estate tokenization to convert properties into blockchain-based digital tokens, representing ownership shares. This innovation enhances liquidity, lowers risks, and makes investments accessible to a broader audience by reducing entry barriers and transaction costs.
Emerging markets in Asia and Africa are experiencing a real estate boom driven by economic growth, but face challenges like limited accessibility, regulatory issues, and luck of market transparency.
NOVA leverages real estate tokenization to convert properties into blockchain-based digital tokens, representing ownership shares. This innovation enhances liquidity, lowers risks, and makes investments accessible to a broader audience by reducing entry barriers and transaction costs.
What NOVA does
NOVA partners with Dubai experts to tokenize luxury properties, offering low-entry investments.
Investors gain property-based returns and rental dividends, paid directly in the app.
NOVA partners with Dubai experts to tokenize luxury properties, offering low-entry investments.
Investors gain property-based returns and rental dividends, paid directly in the app.
Marketing goals
Attract emerging-market investors with low-entry opportunities starting from $50 and less.
Promote blockchain’s security and transparency.
Increase accessibility with educational content and campaigns.
Attract emerging-market investors with low-entry opportunities starting from $50 and less.
Promote blockchain’s security and transparency.
Increase accessibility with educational content and campaigns.
Target audience
🌱 Novice investors, who have limited starting capital and seek low-risk, small-scale investments.
🌱 Novice investors, who have limited starting capital and seek low-risk, small-scale investments.
🧑💻 Crypto-savvy enthusiasts, integrating real estate into their portfolios.
🧑💻 Crypto-savvy enthusiasts, integrating real estate into their portfolios.
🧑💼 Traditional investors, exploring modern, secure investment solutions.
🧑💼 Traditional investors, exploring modern, secure investment solutions.
Main competitors and their problems
Competitors struggle with limited geographic scope, high entry barriers, non-intuitive platforms, and lack of education for beginners. I took my time to analyze their solutions:
Competitors struggle with limited geographic scope, high entry barriers, non-intuitive platforms, and lack of education for beginners. I took my time to analyze their solutions:
🚫 Real estate market limited to the US only.
❗️ Product focuses on blockchain enthusiasts only, has a high entry barrier.
❗️ Tokens sell out within seconds, making it hard to purchase them.
😟 Too complex platform navigation. It's difficult to find necessary functions.
😟 Interface is overloaded with poorly structured text information.
😟 Almost no visual design, technical appearance.
✅ Instruments to manage tokens storage.
✅ Links to smart contracts and legal documents are presented.
🚫 Real estate market limited to the US only.
❗️ Product focuses on blockchain enthusiasts only, has a high entry barrier.
❗️ Tokens sell out within seconds, making it hard to purchase them.
😟 Too complex platform navigation. It's difficult to find necessary functions.
😟 Interface is overloaded with poorly structured text information.
😟 Almost no visual design, technical appearance.
✅ Instruments to manage tokens storage.
✅ Links to smart contracts and legal documents are presented.
🚫 High entry barrier for emerging markets, with a minimum token cost over $100.
❗️ Limited to one investment strategy.
❗️ Users cannot view property details without identity verification.
😟 Lacks educational materials for beginner investors.
✅ Good visual hierarchy and design style.
✅ An investment calculator feature helps to estimate the profitability.
🚫 High entry barrier for emerging markets, with a minimum token cost over $100.
❗️ Limited to one investment strategy.
❗️ Users cannot view property details without identity verification.
😟 Lacks educational materials for beginner investors.
✅ Good visual hierarchy and design style.
✅ An investment calculator feature helps to estimate the profitability.
🚫 Real estate market limited to the EU only.
🚫 High entry barrier for emerging markets, with a minimum token cost over €100.
❗️ Users cannot view property details without identity verification.
✅ Tutorials for beginner investors.
🚫 Real estate market limited to the EU only.
🚫 High entry barrier for emerging markets, with a minimum token cost over €100.
❗️ Users cannot view property details without identity verification.
✅ Tutorials for beginner investors.
NOVA’s focus points
📌 Simple navigation with essential property and legal info, such as smart contract links, regulations, taxes, and fees.
📌 Offering an interactive tool for users to estimate their potential returns.
📌 Supporting various investment strategies.
📌 Enabling users to store tokens in their own crypto wallets, not only external ones.
📌 Educational resources for beginners, articles and news about tokenized real estate.
📌 Integration with unified Headway ecosystem for seamless user experience.
NOVA’s focus points
📌 Simple navigation with essential property and legal info, such as smart contract links, regulations, taxes, and fees.
📌 Offering an interactive tool for users to estimate their potential returns.
📌 Supporting various investment strategies.
📌 Enabling users to store tokens in their own crypto wallets, not only external ones.
📌 Educational resources for beginners, articles and news about tokenized real estate.
📌 Integration with unified Headway ecosystem for seamless user experience.
2/5 Mobile app structure
2/5 Mobile app structure
App navigation strategy
Following initial analysis, I began working on the app structure. The initial version included 6 sections:
Invest – browse properties and study detailed information about them. Put them in Cart.
Cart – purchase tokens.
Portfolio – see short analytics and manage purchased tokens.
Finances – view transaction history, payments, manage dividends.
Learn – access FAQ, educational materials and news.
Account – manage user account, security settings, and verification. Access quick support chat.
Following initial analysis, I began working on the app structure. The initial version included 6 sections:
Invest – browse properties and study detailed information about them. Put them in Cart.
Cart – purchase tokens.
Portfolio – see short analytics and manage purchased tokens.
Finances – view transaction history, payments, manage dividends.
Learn – access FAQ, educational materials and news.
Account – manage user account, security settings, and verification. Access quick support chat.
Optimization 1: The Cart was integrated into the Invest flow
This decision was based on several facts and UX hypotheses:
This decision was based on several facts and UX hypotheses:
No need to track back to Cart that often. The purchase process would be a part of the thoughtful investment process, unlike making impulsive buys on common marketplace platforms like Amazon and so on. So the Cart can be accessed from the future Invest page.
Product owner noted that only a few properties would be available for purchase for up to the first years of product life. So purchases would be infrequent in early years.
Therefore, user behavior for the first years of product life is expected to be focused on using the portfolio, checking token statuses, and engaging with dividends.
No need to track back to Cart that often. The purchase process would be a part of the thoughtful investment process, unlike making impulsive buys on common marketplace platforms like Amazon and so on. So the Cart can be accessed from the future Invest page.
Product owner noted that only a few properties would be available for purchase for up to the first years of product life. So purchases would be infrequent in early years.
Therefore, user behavior for the first years of product life is expected to be focused on using the portfolio, checking token statuses, and engaging with dividends.
Optimization 2: Combining Portfolio and Finances
Portfolio and Finances were merged to streamline navigation and save development resources, with plans for future testing.
Portfolio and Finances were merged to streamline navigation and save development resources, with plans for future testing.
I asked my team to plan A/B testing if more content would be needed to show after the MVP stage. This will help us decide whether to keep portfolio and financial content combined or separated to avoid overloading the page.
I asked my team to plan A/B testing if more content would be needed to show after the MVP stage. This will help us decide whether to keep portfolio and financial content combined or separated to avoid overloading the page.
Final navigation
As a result, app navigation core was optimized from 6 to 4 main sections:
Invest – browse, explore, access the cart.
Portfolio – see short analytics, manage owned tokens and financial operations.
Learn – access FAQ, educational materials, news and updates.
Account – manage settings, access support.
As a result, app navigation core was optimized from 6 to 4 main sections:
Invest – browse, explore, access the cart.
Portfolio – see short analytics, manage owned tokens and financial operations.
Learn – access FAQ, educational materials, news and updates.
Account – manage settings, access support.
Wireflow
Once the initial navigation logic was approved, I composed a unified wireflow with the navigation structure, rough prototypes, and annotations. This helped me, the team and stakeholders to ensure that we all shared the same view and had a clear understanding of the structure and key features.
Once the initial navigation logic was approved, I composed a unified wireflow with the navigation structure, rough prototypes, and annotations. This helped me, the team and stakeholders to ensure that we all shared the same view and had a clear understanding of the structure and key features.
3/5 Design strategy and prototyping
3/5 Design strategy and prototyping
Constraints from stakeholders
📌 Maintain continuity of style with the Headway broker platform.
📌 Use a green-themed palette for freshness symbolism.
📌 Create a unified design system for NOVA and Headway to ensure design consistency.
📌 Complete Authorization flow UI ASAP so developers can start working immediately.
Constraints from stakeholders
📌 Maintain continuity of style with the Headway broker platform.
📌 Use a green-themed palette for freshness symbolism.
📌 Create a unified design system for NOVA and Headway to ensure design consistency.
📌 Complete Authorization flow UI ASAP so developers can start working immediately.
…and solutions
To address these tasks, I recommended stakeholders the quickest and most cost-effective solution: to modify existing UI elements of the Headway brokerage platform to meet NOVA's needs instead of creating a design system from scratch.
This approach accelerated the process: I extended existing UI elements into complete components for a scalable design system based on tokens and libraries.
But still there was a question to solve: how to make one design system suitable for two products at once? The solution details I got described here:
To address these tasks, I recommended stakeholders the quickest and most cost-effective solution: to modify existing UI elements of the Headway brokerage platform to meet NOVA's needs instead of creating a design system from scratch.
This approach accelerated the process: I extended existing UI elements into complete components for a scalable design system based on tokens and libraries.
But still there was a question to solve: how to make one design system suitable for two products at once? The solution details I got described here:
New!
Falconnier Design System
A flexible solution for multiple products
In short, I solved this experimentally, by using the newest Figma feature by that day – modes for variables. This decision enabled me to maintain the continuity of the Headway style, ensured design consistency and reduced layout assembly time by at least 30% in comparison with the old process.
In short, I solved this experimentally, by using the newest Figma feature by that day – modes for variables. This decision enabled me to maintain the continuity of the Headway style, ensured design consistency and reduced layout assembly time by at least 30% in comparison with the old process.
Sketches and color options
Sketches and color options
First sketches
After sketching, I designed several prototypes for NOVA using new components.
I immersed myself in the search for a balanced color solution and presented 38 color schemes, including 12 green palettes. This variety helped us to explore different options that were not discussed yet and to determine if having the green toned accent would be the right preferance.
After sketching, I designed several prototypes for NOVA using new components.
I immersed myself in the search for a balanced color solution and presented 38 color schemes, including 12 green palettes. This variety helped us to explore different options that were not discussed yet and to determine if having the green toned accent would be the right preferance.
Color schemes research on prototypes
Color schemes research on prototypes
Voting for final color option
During the presentation to the product owner and stakeholders, we defined expectations more precisely. After two iterations of discussions, we narrowed the choices from 38 to 8 preferred ones.
Would you guess my favorite one? 🙂
During the presentation to the product owner and stakeholders, we defined expectations more precisely. After two iterations of discussions, we narrowed the choices from 38 to 8 preferred ones.
Would you guess my favorite one? 🙂
Final options met all formal requirements, but there was a debate among stakeholders about choosing the most aborable option, so we initiated an internal company vote to find a "winner".
The result was unexpectedly pleasant: my favourite option won the voting! And for a good reason: it has a fresh cyber neon green – cool undertoned, youthful and fresh, symbolizing cybersecurity and reflecting the modern and solid technologies on which the product is based.
Final options met all formal requirements, but there was a debate among stakeholders about choosing the most aborable option, so we initiated an internal company vote to find a "winner".
The result was unexpectedly pleasant: my favourite option won the voting! And for a good reason: it has a fresh cyber neon green – cool undertoned, youthful and fresh, symbolizing cybersecurity and reflecting the modern and solid technologies on which the product is based.
Final color option
Hi-fidelity prototypes
To craft and test prototypes at the place, I utilized ready-made elements from new Design System. I combined a variety of content ideas to show how we can potentially approach the design and user flow.
We iteratively refined the best options of content in terms of development resources and users needs.
Next I included interactivity for initial user testing.
To craft and test prototypes at the place, I utilized ready-made elements from new Design System. I combined a variety of content ideas to show how we can potentially approach the design and user flow.
We iteratively refined the best options of content in terms of development resources and users needs.
Next I included interactivity for initial user testing.
When designing NOVA screen content, I made further adjustments live in the prototypes, creating Figma branches that gradually shaped into the final design.
After a couple of user testing rounds and minor fixes the prototypes were approved, and it was only a refinement required from designer's side to bring design to development. It took a couple of hours to fix resizeability of auto-layouts where needed.
When designing NOVA screen content, I made further adjustments live in the prototypes, creating Figma branches that gradually shaped into the final design.
After a couple of user testing rounds and minor fixes the prototypes were approved, and it was only a refinement required from designer's side to bring design to development. It took a couple of hours to fix resizeability of auto-layouts where needed.
The role of Design System in prototyping
Design System have streamlined the evolution of layouts from prototypes to final UI screens, reducing the time required by ~35% compared to the old process.
Previously, the design process involved creating a black-and-white prototype that needed approval before being restyled into the final UI. Designers had to build the same interfaces twice: initially as sketches with temporary UI elements, and then again with the final UI elements.
Design System have streamlined the evolution of layouts from prototypes to final UI screens, reducing the time required by ~35% compared to the old process.
Previously, the design process involved creating a black-and-white prototype that needed approval before being restyled into the final UI. Designers had to build the same interfaces twice: initially as sketches with temporary UI elements, and then again with the final UI elements.
New!
Falconnier Design System
A flexible solution for multiple products
4/5 Final UI design
4/5 Final UI design
Authorisation flow
The detailed design of each flow began with the authorisation process. Stakeholders required this flow to be inherited from the main Headway product with minimal changes to the UX, allowing only small optimizations due to very limited dev resources. The design needed to be finalized and ready for development ASAP.
Thanks to preliminary work on finalizing the main components of the design system, I accomplished this challenge in 5 days:
Composed layouts for all flow screens.
Made and approved necessary adjustments due to changes in the technical flow, in coordination with the backend developer and product manager.
Approved content adjustments with the copywriter.
Created and tested an interactive prototype of the Sign Up/Log In flow on a group of 16 users.
Fully prepared and handed layouts over to development.
As I got some extra time saved, I made an additional research to identify any existing UX problems with the current flow.
The detailed design of each flow began with the authorisation process. Stakeholders required this flow to be inherited from the main Headway product with minimal changes to the UX, allowing only small optimizations due to very limited dev resources. The design needed to be finalized and ready for development ASAP.
Thanks to preliminary work on finalizing the main components of the design system, I accomplished this challenge in 5 days:
Composed layouts for all flow screens.
Made and approved necessary adjustments due to changes in the technical flow, in coordination with the backend developer and product manager.
Approved content adjustments with the copywriter.
Created and tested an interactive prototype of the Sign Up/Log In flow on a group of 16 users.
Fully prepared and handed layouts over to development.
As I got some extra time saved, I made an additional research to identify any existing UX problems with the current flow.
Based on users feedback, there definitely was not such a smooth experience as stakeholders here assured about. I described the problems and solutions in a special case:
Based on users feedback, there definitely was not such a smooth experience as stakeholders here assured about. I described the problems and solutions in a special case:
New!
Resolving UX problems of NOVA
New and inherited flows missings
Invest
The main screen is the Invest, where users can:
Browse available properties,
Filter by status,
Sort by ROI, token price, and investment period,
View property details,
View cart.
Properties are shown as cards with key details:
ROI,
Property price,
Token price,
APY,
Photo slider,
Investment strategy,
Investment duration,
Tokens in total,
Tokens left.
The main screen is the Invest, where users can:
Browse available properties,
Filter by status,
Sort by ROI, token price, and investment period,
View property details,
View cart.
Properties are shown as cards with key details:
ROI,
Property price,
Token price,
APY,
Photo slider,
Investment strategy,
Investment duration,
Tokens in total,
Tokens left.
Property details
An essential information to evaluate the investment potential:
About the property: Technical description, area, location, and details.
Finances: Investment details and a profit calculator.
Rental details: Investment strategy info.
Documents: Link to the smart contract and legal documents.
Offering details: Formal terms and conditions.
You may also like: Additional properties available for purchase in NOVA.
An essential information to evaluate the investment potential:
About the property: Technical description, area, location, and details.
Finances: Investment details and a profit calculator.
Rental details: Investment strategy info.
Documents: Link to the smart contract and legal documents.
Offering details: Formal terms and conditions.
You may also like: Additional properties available for purchase in NOVA.
📊 Investment calculator
For the profit calculation, lets input the number of tokens to purchase and get a profit estimation for specified period.
Users can set initial investment using a counter, slider, or keyboard input.
Forcasted dividends and appreciation are displayed on a yearly graph, showing the profit prognose through every part of the period in % and USD, and also the overall estimated profit.
For the profit calculation, lets input the number of tokens to purchase and get a profit estimation for specified period.
Users can set initial investment using a counter, slider, or keyboard input.
Forcasted dividends and appreciation are displayed on a yearly graph, showing the profit prognose through every part of the period in % and USD, and also the overall estimated profit.
🛒 Cart
In the cart, users can adjust the number of tokens, return to property details, or proceed to payment.
Frequently or recently used payment methods will stay on top of the list.
In the cart, users can adjust the number of tokens, return to property details, or proceed to payment.
Frequently or recently used payment methods will stay on top of the list.
Portfolio
This section includes all functions for viewing and managing tokens and financial operations.
This section includes all functions for viewing and managing tokens and financial operations.
🏷️ My Tokens
🏷️ My Tokens
Users can manage their holdings: view current ROI and income, copy token storage addresses, access the property page, transfer tokens to personal wallets, and view operations related to specific tokens.
Users can manage their holdings: view current ROI and income, copy token storage addresses, access the property page, transfer tokens to personal wallets, and view operations related to specific tokens.
💵 Dividends
💵 Dividends
In this part users can check planned dates for dividends payments, and withdraw the funds to any bank card or crypto wallet.
In this part users can check planned dates for dividends payments, and withdraw the funds to any bank card or crypto wallet.
🧾 Recent operations
🧾 Recent operations
Here users can see the history or financial transactions: orders and dividends payments.
Here users can see the history or financial transactions: orders and dividends payments.
🔧 Token management
🔧 Token management
An advanced feature for crypto enthusiasts: users can link their personal wallets and manage them, and view blockchain transfer history.
An advanced feature for crypto enthusiasts: users can link their personal wallets and manage them, and view blockchain transfer history.
User Account and Verification
These processes are inherited from Headway broker product. The flow screens were reorganized with elements from the new design system and styled to match NOVA, ensuring an ecosystem integration.
These processes are inherited from Headway broker product. The flow screens were reorganized with elements from the new design system and styled to match NOVA, ensuring an ecosystem integration.
Learn
Here we offer articles and answers to common questions for beginners. The main page has a search function for all questions.
In Quick Help, users can find detailed answers.
Newsfeed provides the latest industry news and updates from NOVA.
In the future, more educational articles and materials will be added.
Here we offer articles and answers to common questions for beginners. The main page has a search function for all questions.
In Quick Help, users can find detailed answers.
Newsfeed provides the latest industry news and updates from NOVA.
In the future, more educational articles and materials will be added.
5/5 Results and conclusions
5/5 Results and conclusions
How the project is evolving
The app published in Q4 2023 on App Store and Google Play. Official NOVA website launched as well. As of May 2024, NOVA app:
sold out tokens for the first property;
surpassed 10K+ downloads on Google Play;
reached 3K+ active users from Indonesia, Malaysia, Brazil and Thailand;
is available in 140+ countries;
is localized in 5 languages, including Indonesian, Malay, Portuguese, and Thai.
NOVA expects significant growth, planning to add new properties with diverse investment strategies.
By the end of May, token sales for a new property began: the apartment, located in the prime district of Jumeirah Village Circle of Dubai:
The app published in Q4 2023 on App Store and Google Play. Official NOVA website launched as well. As of May 2024, NOVA app:
sold out tokens for the first property;
surpassed 10K+ downloads on Google Play;
reached 3K+ active users from Indonesia, Malaysia, Brazil and Thailand;
is available in 140+ countries;
is localized in 5 languages, including Indonesian, Malay, Portuguese, and Thai.
NOVA expects significant growth, planning to add new properties with diverse investment strategies.
By the end of May, token sales for a new property began: the apartment, located in the prime district of Jumeirah Village Circle of Dubai:
Product prospects
During design reviews, I collaborated with the product owner to share and discuss my product strategy ideas, and refine the future directions:
During design reviews, I collaborated with the product owner to share and discuss my product strategy ideas, and refine the future directions:
🔁 Reinvestment within the app
Post-MVP, the app will introduce reinvestment options for users to allocate dividends into new properties rather than withdrawing. This encourages user retention and supports diverse investment strategies.
Post-MVP, the app will introduce reinvestment options for users to allocate dividends into new properties rather than withdrawing. This encourages user retention and supports diverse investment strategies.
🌍 Market expansion beyond Dubai
In case of expanding, the platform will adapt property pages for various legal requirements across countries. We can dynamically show or hide additional documents and info.
In case of expanding, the platform will adapt property pages for various legal requirements across countries. We can dynamically show or hide additional documents and info.
📈 Analytics and dividends: extended Portfolio
To advance the portfolio, we can incorporate real estate market data and profitability predictions. A detailed interactive dividend calendar interface would help here.
To advance the portfolio, we can incorporate real estate market data and profitability predictions. A detailed interactive dividend calendar interface would help here.
💡 New educational content in Learn section
To attract and engage beginners, we can introduce gamified learning experiences. Features like achievements, step-by-step tutorials, and property analysis tips will make investing more entertaining.
To attract and engage beginners, we can introduce gamified learning experiences. Features like achievements, step-by-step tutorials, and property analysis tips will make investing more entertaining.
Lessons learned
🧠 Thinking big upfront helped us to design a scalable product. Closely collaborating with devs in daily meetings, we implemented flexible solutions at the design stage, anticipating potential changes and functionality growth. This approach ensured that our solution won't require expensive redevelopment if design changed.
🌱 Monitoring even beta versions of newest tools can save significant time and money. For existing products, new tools help to reassess values and open opportunities for processes refinement.
👀 Even when inheriting successful solutions, vigilance is crucial: trust but verify. Analyzing the inherited authorisation flow for UX issues, even without a targeted task, provided useful feedbacks, identifying potential problems early in the new product's development.
🗣️ This project demonstrated the power of collaboration, enabling us to launch a new product successfully without any critical design changes and reassess our design processes, improving them to meet resource requirements.
💎 Designers should conduct additional quality control of design implementation early and gradually during the whole development process. The optimal time in this case was during the second iteration of QA engineer's work for each part of the app. I maintained communication with QA and assisted with reviews. On that stage we listed tons of microbugs in design, so they were fixed ASAP and not inherited in the next scenarios developed.
Lessons learned
🧠 Thinking big upfront helped us to design a scalable product. Closely collaborating with devs in daily meetings, we implemented flexible solutions at the design stage, anticipating potential changes and functionality growth. This approach ensured that our solution won't require expensive redevelopment if design changed.
🌱 Monitoring even beta versions of newest tools can save significant time and money. For existing products, new tools help to reassess values and open opportunities for processes refinement.
👀 Even when inheriting successful solutions, vigilance is crucial: trust but verify. Analyzing the inherited authorisation flow for UX issues, even without a targeted task, provided useful feedbacks, identifying potential problems early in the new product's development.
🗣️ This project demonstrated the power of collaboration, enabling us to launch a new product successfully without any critical design changes and reassess our design processes, improving them to meet resource requirements.
💎 Designers should conduct additional quality control of design implementation early and gradually during the whole development process. The optimal time in this case was during the second iteration of QA engineer's work for each part of the app. I maintained communication with QA and assisted with reviews. On that stage we listed tons of microbugs in design, so they were fixed ASAP and not inherited in the next scenarios developed.
🏁 Recap
I believe that working on NOVA highlighted the importance of collaboration more than ever. Close work with devs, stakeholders, marketing, and support aligned our approach with NOVA's vision, leading to a successful launch 🚀
My impact on this project set a new standard for company's design practices and reinforced the value of empathy in creating impactful user experiences for both users and the development team. Updated processes will undoubtedly benefit the team and stakeholders in future projects.
It reinforced my belief that with the right approach, I can create flexible and scalable design systems for multiple products, both efficient and adaptable to future needs.
Moving forward, I'm excited to continue refining my approach, ensuring new solutions remain user-centered, scalable, and resource-efficient.
Thank you for joining me on this journey! 💚
I believe that working on NOVA highlighted the importance of collaboration more than ever. Close work with devs, stakeholders, marketing, and support aligned our approach with NOVA's vision, leading to a successful launch 🚀
My impact on this project set a new standard for company's design practices and reinforced the value of empathy in creating impactful user experiences for both users and the development team. Updated processes will undoubtedly benefit the team and stakeholders in future projects.
It reinforced my belief that with the right approach, I can create flexible and scalable design systems for multiple products, both efficient and adaptable to future needs.
Moving forward, I'm excited to continue refining my approach, ensuring new solutions remain user-centered, scalable, and resource-efficient.
Thank you for joining me on this journey! 💚
